An embedded operator-advisor sitting at the intersection of technology, marketing and sales operations helping B2B startups go-to-market and build scalable revenue systems.
We bridge a critical gap in the early-stage, offering 20+ years of expertise through fractional services to help seed founders find product-market fit and series A founders scale and recruit top-talent.
A differentiated strategy paired with AI-native technology rooted in go-to-market best practices and proven operational know-how. We help startup founders focus on growth signals and critical inflection points.
For Seed founders looking to build a solid growth engine beyond founder-led sales and first-party networks.
For Series A founders deploying institutional capital to accelerate pipeline velocity, hit revenue targets and expand the org chart in marketing, sales and customer success.
Adam Chen embeds directly as your interim Chief Commercial Officer to build, test and then hand-off a complete RevOps team. Your first senior hire in sales and marketing can be both challenging and risky. Working with Measured Transformation helps you build the right team from the start.
Validate GTM & Sales Motion
Continuous testing of messaging and pricing across your ICP.
Expand the Org Chart
Hire permanent Marketing, Sales & Enterprise AEs.
Graduate Fractional Team
Place final executive leadership within the org and remain on as an advisor.
Codifying value proposition positioning, ICP discovery, outbound playbook design and enterprise qualification frameworks to compress sales cycles and increase revenue velocity.
End-to-end RevOps KPI and OKR dashboard management with strategic executive partnership and roadmap planning.
We have a keen eye for building and nurturing relationships with top talent, guiding them on operating from key numbers in venture-backed setups.
Measured Transformation partners with content creators in the GTM space. Below are past partners featured with Adam.
Learn more at adamchen.com
Partnering with strategic service providers to support early-stage founders.
First, know your stage and schedule an alignment call. Then, choose the engagement method (sprint-based, retainer-based or advisory) to receive a structured proposal.
Discrete 90-day milestone engagements built for immediate operational transformation and revenue impact.
Dedicated weekly fractional capacity acting as embedded interim Chief Commercial Officer (CCO) and RevOps leader.
Flexible ways to engage with founders from early stages through accelerated growth.
Adam Chen, founder, fractional Chief Commercial Officer (CCO) & embedded operator-advisor, works at the direct intersection of technology, marketing and sales operations. With an extensive background wearing multiple hats in the C-Suite combined with a technical background and cross-industry experience, Adam embeds directly with founders to build repeatable, capital-efficient growth engines.
MBA from Johns Hopkins University Carey Business School • BS from Full Sail University • Lifelong Learner
For Seed and Series A founders seeking operational alignment as well as partners who would like to collaborate.
