Measured Transformation Logo
Fractional Marketing & Sales Leadership

Grow like you have a full team.
Before you hire one.

Embedding with nonprofits, small businesses and startups to find the right customers, build a sales motion that works, and put AI to work in the day to day. Then, hand it off to a team that can run it!

20+ years as an operator and advisor
4 C-suite roles (President, CIO, CMO, & CRO)
30 organizations, from startups to enterprise
90 days per sprint, for fast measurable impact
Book a 30-Minute Call → See How I Help
Working With Now + Where I've Operated
Pure Management Group

Entertainment
(Former Operator)

Habitat for Humanity

Nonprofit
(Current Client)

The Christopher Whitehouse Foundation

Nonprofit
(Current Client)

onHue

Marketing Technology [Pre-Seed]
(Current Advisor)

Agile Brand

Marketing
(Current Client)

Planit

Advertising
(Former Operator)

NASA

Government, Space, Aerospace
(Former Operator)

Brown Advisory

Wealth/Investment Management
(Former Operator)

TEKsystems

Staffing, Cloud Services
(Former Operator)

The Amenity Collective

Property Management Services
(Former Operator)

LIVunLtd

Concierge/Events
(Former Client)

Heartline Fitness

Fitness
(Former Operator)

American Pool

Aquatics
(Former Operator)

AmenityLinc

Property Technology [Seed]
(Former Operator)

CareerGig

HR Technology [Seed]
(Former Advisor)

Cravety

HR Technology [Pre-Seed]
(Former Advisor)

Novo Nordisk

Business Consulting
(Former Consultant)

Novo Nordisk

Healthcare
(Former Client)

Vorys

Legal Technology
(Former Client)

Workforce

HR Technology
(Former Client)

Ammega

Manufacturing
(Former Client)

NFC

Property Management
(Former Client)

Metro Multimedia

Conference Events
(Former Client)

Poolcop

Aquatics Technology
(Former Client)

BECS

Property Management
(Former Client)

Oh Boy

Property Management
(Former Client)

Thrive

Early-stage Ecosystem
(Former Advisor)

MAHCE

Nonprofit
(Former Client)

ADA

Nonprofit
(Former Fundraiser / Advisor / Committee Chair)

AMA

Nonprofit
(Former Mentor)

Sound Familiar?

You've outgrown doing it all yourself.

"The founder is still the whole sales team."

Deals close when you're in the room. Nobody else can tell your story the same way, so growth stops when your calendar fills up.

"Our marketing is a pile of one-off projects."

Posts, events and emails go out, but nobody can say which ones bring in donors or customers.

"We bought AI tools. Nobody uses them."

The licenses are paid for. The team is busy. Nothing has changed about how the work actually gets done.

How I Help

Three jobs. One person who's done them.

Find Your Customers For early stage
Seed Icon

Get clear on who buys, why, and how to reach more of them beyond your own network.

  • 1.Brand, story and pitch deck
  • 2.Who your best customers are and what they need to hear
  • 3.Turn founder-led sales into a repeatable outreach test
  • 4.Simple goals and a dashboard you'll actually check
Start Here →
Build a Team That Sells For growth stage
Growth Icon

You have funding or a grant to grow. I set up the system, then hire the people to run it.

  • 1.CRM and sales tools set up the right way
  • 2.Forecasts and revenue models
  • 3.Renewals and keeping the customers you have
  • 4.Hiring marketing, sales and customer success, up to the executive level
Start Here →
Put AI to Work For any stage
AI Workflow Icon

Not a course. We pick real tasks your team does every week and make AI do the heavy lifting.

  • 1.An AI-ready foundation for your files and know-how
  • 2.Marketing and sales workflows that run with less effort
  • 3.Simple rules your team can trust
  • 4.Your team using it on their own within weeks
Start Here →
How It Works

Show value fast. Then build on it.

I'd rather get something working in the first month and improve it with your feedback than spend a quarter writing a plan.

01

Get aligned

A 30-minute call about your goals. If it's a fit, you get a short written proposal with a clear scope and price.

02

Build and test

I embed with your team, usually for 90 day renewable sprints. We test messaging, pricing and outreach, and track what moves.

03

Hand it off

I hire and train the people who'll own it. If you want, I stay on as an advisor.

Working Together

Pick the shape that fits.

90-day project · hourly Sprint Icon

Sprint

Best when you have one clear goal.

  • • Marketing foundation or audit
  • • Pricing and messaging
  • • CRM and sales setup
  • • Sales training or kickoff
Talk About a Sprint
Interim CCO · 90-day renewable Retainer Icon

Retainer

Best when priorities shift week to week.

  • • Weekly time with your team
  • • Lead marketing, sales and service
  • • Run the weekly sales meeting
  • • Reporting and project management
Talk About a Retainer
Flexible · board or 1:1 Advisory Icon

Advisor

Best for founders who want a sounding board.

  • • Mentorship
  • • Advisory board seat
  • • Introductions from my network
  • • Hiring help: one-time placement fee
Talk About Advising
Adam Chen Headshot

Adam Chen, MBA

Fractional Chief Commercial Officer · Colorado, working across the U.S.

LinkedIn → | Personal Portfolio - Learn more about Adam →
About

Hi, I'm Adam.

Adam Chen, author, founder, fractional Chief Commercial Officer (CCO) & embedded operator-advisor, works at the direct intersection of technology, marketing and sales operations. With an extensive background wearing multiple hats in the C-Suite combined with a technical background and cross-industry experience, Adam embeds directly with founders to work on pitches, build marketing strategies, and scale sales and service teams.

MBA, Johns Hopkins Carey Business School • BS, Full Sail University • PMP • CFA Fundamentals

Let's Talk

Tell me where you're headed.

Share a little about your goals. I'll reply within two business days with a time to talk, or a referral if someone else is a better fit.

Rather just pick a time? Grab 30 minutes on my calendar →