Measured Transformation Logo
Strategic Growth Partner for SMBs and Startup Founders

Scale Revenue.
Measure.
Transform.

Your 10X embedded operator-advisor sitting at the intersection of technology, marketing and sales operations helping SMBs and startups build a solid AI-ready marketing foundation with scalable sales & renewal motions.

We bridge a critical gap for growing businesses when they aren't large enough to hire a full in-house team but are in need of expert-level guidance and execution. Offering 20+ years of expertise through fractional services with client count limits to help SMBs and startup founders get prioritized support to find product-market fit, scale and discover top talent.

Current & Past Clients + Operator-Advisor Experience
Pure Management Group

Pure Management Group,
Entertainment
(Past)

Habitat for Humanity

Habitat for Humanity,
Nonprofit
(Current)

The Christopher Whitehouse Foundation

The Christopher Whitehouse Foundation,
Nonprofit
(Current)

CC

Creative Circle,
Marketing
(Current)

onHue

OnHue,
Marketing Technology (Pre-Seed)
(Current)

Agile Brand

The Agile Brand,
Marketing
(Current)

Planit

Planit,
Advertising
(Past)

NASA

NASA,
Government, Space, Aerospace
(Past)

Brown Advisory

Brown Advisory,
Wealth Management
(Past)

TEKsystems

TEKsystems,
Staffing, Cloud Services
(Past)

The Amenity Collective

The Amenity Collective,
Property Management Services
(Past)

LIVunLtd

LIVunltd,
Concierge
(Past)

Heartline Fitness

Heartline Fitness,
Fitness
(Past)

American Pool

American Pool,
Aquatics
(Past)

AmenityLinc

AmenityLinc,
Property Technology (Seed)
(Past)

CareerGig

CareerGig,
HR Technology (Seed)
(Past)

Cravety

Cravety,
HR Technology (Pre-Seed)
(Past)

Novo Nordisk

Novo Nordisk,
Healthcare
(Past)

Vorys

Vorys,
Legal Technology
(Past)

Tanda

Workforce,
HR Technology
(Past)

Ammega

Ammega Group,
Manufacturing
(Past)

NFC

NFC Amenity Management,
Property Management
(Past)

Poolcop

Metro Multimedia,
Conference Events
(Past)

Poolcop

Poolcop,
Aquatics Technology
(Past)

BECS

BECS,
Property Management
(Past)

Oh Boy

Oh Boy!,
Property Management
(Past)

Thrive

Thrive,
Early-stage Ecosystem
(Past)

MAHCE

Maryland Association of Health Care Executives,
Nonprofit
(Past)

ADA

American Diabetes Association,
Nonprofit
(Past)

AMA

American Marketing Association,
Nonprofit
(Past)

Fractional Marketing & Sales

Goal-Specific Area of Focus

A differentiated strategy paired with AI-native technology rooted in marketing best practices and proven operational know-how. We help startup founders focus on growth signals and critical inflection points.

Find Your Customers
Seed Icon

Meeting Your ICP and Finding Product-Market-Fit

For SMBs and startup founders looking to build a scalable business foundation and sustainable business model. When you need to expand beyond founder-led sales and first-party networks.

  • 0. Building a brand foundation, pitch deck and founder origin story
  • 1. Rapid ideal customer profile (ICP) discovery and positioning iteration
  • 2. Converting founder-led sales into an initial outbound testing motion
  • 3. Lean, conversion focused AI-enabled marketing & sales foundation
  • 4. Marketing and Sales work-breakdown planning, production, and execution with KPI/OKR reporting
Work with us to Find Your Cusotmers →
Scale Your Customers
Series A Icon

Accelerating Pipeline, Increasing Revenue, Growing Teams

For SMBs and startup founders deploying investment capital to accelerate and expand pipeline, hit revenue targets and expand the org chart in marketing, sales and customer success.

  • 0. Procuring and configuring a scalable tech stack and CRM
  • 1. Sales forecast dashboards and revenue growth models
  • 2. Predictable net-new revenue motions and sales cycle compression
  • 3. Revenue retention and renewal motions
  • 4. Voice of the customer feedback loops
Work with us to Scale Your Customers →
Direct Placement Services

Marketing, Sales and Customer Success Talent Placement

Adam Chen embeds directly as your interim Chief Commercial Officer to build, test and then hand-off a complete sales and marketing team. Your first senior hire in business development can be both challenging and risky. Working with Measured Transformation helps you build the right team from the start.

1. Build

Validate Marketing & Sales Motion

Continuous testing of messaging and pricing across your ICP.

2. Recruit

Expand the Org Chart

Hire permanent Marketing, Sales & Leadership.

3. Handoff & Advise

Transition and Train permanent Team

After placing final executive leadership within the org, we can also remain on as an advisor.

Direct Placement Scope
    Executive Headhunting Full executive team recruiting for Chief Marketing, Sales or Commercial Officer roles fit to the unique needs of your organization.
    Marketing Execution Team Direct marketing team recruitment, training, and performance management.
    Sales Execution Team Direct sales team recruitment for industry and geographic coverage. Spanning SDRs to leadership.
    Enterprise AEs & Strategic Partnerships Experienced closers, up-sellers, and overall relationship builders that drive retention and expansion.
Advisory and Mentorship

Expert Advice from an Operator in the C-Suite

Pillar 1 Marketing Icon

Marketing & Commercial Strategy

Codifying value proposition positioning, ICP discovery, outbound playbook design and enterprise qualification frameworks to compress sales cycles and increase revenue velocity.

Branding • ICP Discovery • Behavioral Statements • Outbound Playbooks • LOIs • Pilots • Content Strategy
Pillar 2 Sales Icon

Sales & Scaling Teams

End-to-end Sales KPI and OKR dashboard management with strategic executive partnership and roadmap planning.

IT • CRM • Customer Lifecycle Management • Lead Gen • Outbound Email • Event Strategy • Government Contracting • Enterprise Negotiations
Pillar 3 People Icon

Talent & Co-Founder Resiliency

We have a keen eye for building and nurturing relationships with top talent, guiding them on operating from key numbers in venture-backed setups.

Partnership Agreements • Co-Founder Relationship Building • Company Offsite Planning • Educational and Keynote Presentations
Engagement Types

3 Ways of Working Together

First, know your stage and schedule an alignment call. Then, choose the engagement method (sprint-based, retainer-based or advisory) to receive a structured proposal.

Outcome-based Sprints Time and Materials Icon

Time & Materials

Discrete 90-day milestone engagements built for immediate operational transformation and revenue impact.

  • • Foundational marketing setup
  • • Pricing model and messaging frameworks
  • • CRM & Sales stack configuration
  • • Sales trainings, kick-off and Marketing audits
Get Started with a Sprint
Recurring Leadership Retainer Icon

Monthly Operator Retainer

Dedicated weekly fractional capacity acting as embedded interim Chief Commercial Officer (CCO) and Sales leader.

  • • Reporting & workflow build out
  • • Marketing, sales, and CS team oversight
  • • Weekly pipeline deal reviews
  • • Board reporting & investor relations
Get Started with a Retainer
Advice and Mentorship Advisory Icon

Advisor Partnerships

Flexible ways to engage with founders from early stages through accelerated growth.

  • • Mentorship
  • • Advisory board roles
  • • Network access
Get Started with Advice
Adam Chen Headshot

Adam Chen, MBA

Founder, Fractional CCO & Embedded Operator-Advisor

linkedin.com/in/adamschen → | adamchen.com
Executive Profile

About Adam Chen

Adam Chen, author, founder, fractional Chief Commercial Officer (CCO) & embedded operator-advisor, works at the direct intersection of technology, marketing and sales operations. With an extensive background wearing multiple hats in the C-Suite combined with a technical background and cross-industry experience, Adam embeds directly with founders to work on pitches, build marketing strategies, and scale sales and service teams.

FORMERLY
Chief Revenue Officer FinStrat Management (Accounting & Finance)
President & Chief Marketing Officer AmenityLinc (PropTech Joint Venture Startup)
Chief Information Officer American Pool / The Amenity Collective
Senior Manager, Digital Strategy TEKsystems (Technology Staffing & Cloud)
Senior Digital Strategist Brown Advisory (Asset Management)
Deputy Program Manager NASA HQ CSSC (Government)
Senior Web Developer / Designer Pure Management Group (Entertainment)
Senior Project Manager Planit Advertising (Ad Agency)

MBA from Johns Hopkins University Carey Business School • BS from Full Sail University • Project Management Professional (PMP) Certification • CFA Fundamentals Certification • Lifelong Learner

Let's Meet

Schedule Alignment Call

For Bootstrapped, Seed and Series A founders or SMBs seeking operational alignment and scalable growth as well as partners who would like to collaborate.