An embedded operator-advisor sitting at the intersection of technology, marketing and sales operations helping B2B startups go-to-market and build scalable revenue systems.
We bridge a critical gap in the early-stage, offering 20+ years of expertise through fractional services to help seed founders find product-market fit and series A founders scale and recruit top-talent.
Pure Management Group,
Entertainment
(Past)
Planit,
Advertising
(Past)
NASA,
Government, Space, Aerospace
(Past)
Brown Advisory,
Wealth Management
(Past)
TEKsystems,
Staffing, Cloud Services
(Past)
The Amenity Collective,
Property Management Services
(Past)
LIVunltd,
Concierge
(Past)
Heartline Fitness,
Fitness
(Past)
American Pool,
Aquatics
(Past)
AmenityLinc,
Property Technology (Seed)
(Past)
The Agile Brand,
Marketing
(Current)
OnHue,
Marketing Technology (Pre-Seed)
(Current)
CareerGig,
HR Technology (Seed)
(Past)
Cravety,
HR Technology (Pre-Seed)
(Past)
Creative Circle,
Marketing
(Past)
Novo Nordisk,
Healthcare
(Past)
Vorys,
Legal Technology
(Past)
Workforce,
HR Technology
(Past)
Ammega Group,
Manufacturing
(Past)
NFC Amenity Management,
Property Management
(Past)
Metro Multimedia,
Conference Events
(Past)
Poolcop,
Aquatics Technology
(Past)
BECS,
Property Management
(Past)
Oh Boy!,
Property Management
(Past)
Thrive,
Early-stage Ecosystem
(Past)
Maryland Association of Health Care Executives,
Nonprofit
(Past)
American Diabetes Association,
Nonprofit
(Past)
American Marketing Association,
Nonprofit
(Past)
Habitat for Humanity,
Nonprofit
(Current)
The Christopher Whitehouse Foundation,
Nonprofit
(Current)
A differentiated strategy paired with AI-native technology rooted in go-to-market best practices and proven operational know-how. We help startup founders focus on growth signals and critical inflection points.
For startup founders looking to build a solid foundation to build a growing business from. When you need to expand beyond founder-led sales and first-party networks.
For startup founders deploying investment capital to accelerate and expand pipeline, hit revenue targets and expand the org chart in marketing, sales and customer success.
Adam Chen embeds directly as your interim Chief Commercial Officer to build, test and then hand-off a complete sales and marketin team. Your first senior hire in business development can be both challenging and risky. Working with Measured Transformation helps you build the right team from the start.
Validate Marketing & Sales Motion
Continuous testing of messaging and pricing across your ICP.
Expand the Org Chart
Hire permanent Marketing, Sales & Leadership.
Replace Fractional Team
After placing final executive leadership within the org, we can remain on as an advisor.
Codifying value proposition positioning, ICP discovery, outbound playbook design and enterprise qualification frameworks to compress sales cycles and increase revenue velocity.
End-to-end Sales KPI and OKR dashboard management with strategic executive partnership and roadmap planning.
We have a keen eye for building and nurturing relationships with top talent, guiding them on operating from key numbers in venture-backed setups.
First, know your stage and schedule an alignment call. Then, choose the engagement method (sprint-based, retainer-based or advisory) to receive a structured proposal.
Discrete 90-day milestone engagements built for immediate operational transformation and revenue impact.
Dedicated weekly fractional capacity acting as embedded interim Chief Commercial Officer (CCO) and Sales leader.
Flexible ways to engage with founders from early stages through accelerated growth.
Founder, Fractional CCO & Embedded Operator-Advisor
linkedin.com/in/adamschen → | adamchen.comAdam Chen, author, founder, fractional Chief Commercial Officer (CCO) & embedded operator-advisor, works at the direct intersection of technology, marketing and sales operations. With an extensive background wearing multiple hats in the C-Suite combined with a technical background and cross-industry experience, Adam embeds directly with founders to work on pitches, build go-to-market strategies, and scale repeatable, capital-efficient growth motions.
MBA from Johns Hopkins University Carey Business School • BS from Full Sail University • Project Management Professional (PMP) Certification • CFA Fundamentals Certification • Lifelong Learner
For Bootstrapped, Seed and Series A founders or SMBs seeking operational alignment and scalable growth as well as partners who would like to collaborate.
