Your 10X embedded operator-advisor sitting at the intersection of technology, marketing and sales operations helping SMBs and startups build an AI-ready marketing foundation with scalable sales & renewal motions.
We bridge a critical gap for growing businesses when they aren't large enough to hire a full in-house team but are in need of expert-level guidance and execution. Offering 20+ years of expertise through fractional services with client count limits to help SMBs and startup founders get prioritized support to find product-market-fit, scale and discover top talent.
A differentiated strategy paired with AI-native technology rooted in marketing best practices and proven operational know-how. We help startup founders focus on growth signals and inflection points.
For SMBs and startup founders looking to build a scalable business foundation and sustainable business model. When you need to expand beyond founder-led sales and first-party networks.
For SMBs and startup founders deploying investment capital to accelerate and expand pipeline, hit revenue targets and expand the org chart in marketing, sales and customer success.
Codifying value proposition positioning, ICP discovery, outbound playbook design and enterprise qualification frameworks to compress sales cycles and increase revenue velocity.
End-to-end Sales KPI and OKR dashboard management with ongoing sales training and refinement. Strategic executive partnership and roadmap planning.
We have a keen eye for building and nurturing relationships with top talent across marketing and sales disciplines. We also consult on the interpersonal dynamics of fast-growing companies and co-founding teams.
Adam Chen embeds directly as your interim Chief Commercial Officer to build, test and then hand-off a complete sales and marketing team. Your first senior hire in business development can be both challenging and risky. Working with Measured Transformation helps you build the right team from the start.
Validate marketing & sales motion
Continuous testing of messaging and pricing across your ICP.
Expand the org chart
Find temp-to-hire and permanent Marketing, Sales & Leadership.
Transition and train permanent team
After placing final executive leadership within the org, we can also remain on as an advisor.
First, know your goals and schedule an alignment call. Then, choose the engagement method (sprint-based, retainer-based or advisory) to receive a structured proposal.
Choose between a scoped 90-day milestone engagement built for immediate operational transformation and revenue impact billed on an hourly basis OR staffing / one-time fee-based direct placement services.
Dedicated weekly capacity, structured as 90-day renewable retainers, acting as embedded interim Chief Commercial Officer (CCO) and Sales leader.
Flexible ways to engage with founders from early stages through accelerated growth.
Founder, Fractional CCO & Embedded Operator-Advisor
linkedin.com/in/adamschen → | adamchen.com →Adam Chen, author, founder, fractional Chief Commercial Officer (CCO) & embedded operator-advisor, works at the direct intersection of technology, marketing and sales operations. With an extensive background wearing multiple hats in the C-Suite combined with a technical background and cross-industry experience, Adam embeds directly with founders to work on pitches, build marketing strategies, and scale sales and service teams.
MBA from Johns Hopkins University Carey Business School • BS from Full Sail University • Project Management Professional (PMP) Certification • CFA Fundamentals Certification • Lifelong Learner
First, know your goals and schedule an alignment call. Then, choose the engagement method (sprint-based, retainer-based or advisory) to receive a structured proposal.