Your 10X embedded operator-advisor sitting at the intersection of technology, marketing and sales operations helping SMBs and startups build a solid AI-ready marketing foundation with scalable sales & renewal motions.
We bridge a critical gap for growing businesses when they aren't large enough to hire a full in-house team but are in need of expert-level guidance and execution. Offering 20+ years of expertise through fractional services with client count limits to help SMBs and startup founders get prioritized support to find product-market fit, scale and discover top talent.
Pure Management Group,
Entertainment
(Past)
Habitat for Humanity,
Nonprofit
(Current)
The Christopher Whitehouse Foundation,
Nonprofit
(Current)
Creative Circle,
Marketing
(Current)
OnHue,
Marketing Technology (Pre-Seed)
(Current)
The Agile Brand,
Marketing
(Current)
Planit,
Advertising
(Past)
NASA,
Government, Space, Aerospace
(Past)
Brown Advisory,
Wealth Management
(Past)
TEKsystems,
Staffing, Cloud Services
(Past)
The Amenity Collective,
Property Management Services
(Past)
LIVunltd,
Concierge
(Past)
Heartline Fitness,
Fitness
(Past)
American Pool,
Aquatics
(Past)
AmenityLinc,
Property Technology (Seed)
(Past)
CareerGig,
HR Technology (Seed)
(Past)
Cravety,
HR Technology (Pre-Seed)
(Past)
Novo Nordisk,
Healthcare
(Past)
Vorys,
Legal Technology
(Past)
Workforce,
HR Technology
(Past)
Ammega Group,
Manufacturing
(Past)
NFC Amenity Management,
Property Management
(Past)
Metro Multimedia,
Conference Events
(Past)
Poolcop,
Aquatics Technology
(Past)
BECS,
Property Management
(Past)
Oh Boy!,
Property Management
(Past)
Thrive,
Early-stage Ecosystem
(Past)
Maryland Association of Health Care Executives,
Nonprofit
(Past)
American Diabetes Association,
Nonprofit
(Past)
American Marketing Association,
Nonprofit
(Past)
A differentiated strategy paired with AI-native technology rooted in marketing best practices and proven operational know-how. We help startup founders focus on growth signals and critical inflection points.
For SMBs and startup founders looking to build a scalable business foundation and sustainable business model. When you need to expand beyond founder-led sales and first-party networks.
For SMBs and startup founders deploying investment capital to accelerate and expand pipeline, hit revenue targets and expand the org chart in marketing, sales and customer success.
Adam Chen embeds directly as your interim Chief Commercial Officer to build, test and then hand-off a complete sales and marketing team. Your first senior hire in business development can be both challenging and risky. Working with Measured Transformation helps you build the right team from the start.
Validate Marketing & Sales Motion
Continuous testing of messaging and pricing across your ICP.
Expand the Org Chart
Hire permanent Marketing, Sales & Leadership.
Transition and Train permanent Team
After placing final executive leadership within the org, we can also remain on as an advisor.
Codifying value proposition positioning, ICP discovery, outbound playbook design and enterprise qualification frameworks to compress sales cycles and increase revenue velocity.
End-to-end Sales KPI and OKR dashboard management with strategic executive partnership and roadmap planning.
We have a keen eye for building and nurturing relationships with top talent, guiding them on operating from key numbers in venture-backed setups.
First, know your stage and schedule an alignment call. Then, choose the engagement method (sprint-based, retainer-based or advisory) to receive a structured proposal.
Discrete 90-day milestone engagements built for immediate operational transformation and revenue impact.
Dedicated weekly fractional capacity acting as embedded interim Chief Commercial Officer (CCO) and Sales leader.
Flexible ways to engage with founders from early stages through accelerated growth.
Founder, Fractional CCO & Embedded Operator-Advisor
linkedin.com/in/adamschen → | adamchen.comAdam Chen, author, founder, fractional Chief Commercial Officer (CCO) & embedded operator-advisor, works at the direct intersection of technology, marketing and sales operations. With an extensive background wearing multiple hats in the C-Suite combined with a technical background and cross-industry experience, Adam embeds directly with founders to work on pitches, build marketing strategies, and scale sales and service teams.
MBA from Johns Hopkins University Carey Business School • BS from Full Sail University • Project Management Professional (PMP) Certification • CFA Fundamentals Certification • Lifelong Learner
For Bootstrapped, Seed and Series A founders or SMBs seeking operational alignment and scalable growth as well as partners who would like to collaborate.
