I embed as your fractional commercial leader. Together we prove a go-to-market motion that works without you in every deal, then I hire the team to run it.
of failed VC-backed startups studied ran out of capital. CB Insights treats that as the final cause, not the root problem.
Source: CB Insights, 431 shutdowns, 2026of those startups pointed to poor product-market fit. Knowing who buys and why matters before you scale spend.
Source: CB Insights, 431 shutdowns, 2026cited unsustainable unit economics. Growth only helps when each customer is worth what it costs to win.
Source: CB Insights, 431 shutdowns, 2026"Every deal still needs me."
How I helpI work next to you to write down what works: who buys, why, what they object to and how you win. Then we test whether someone other than you can repeat it.
"We hired a sales leader too early, or we're afraid to."
How I helpI fill the seat first as your interim leader and find out what the role really needs. When you hire, you hire against real numbers instead of a guess.
"We're spending, but we can't say what's working."
How I helpWe focus on a clear ideal customer, run small tests on message, pricing and outreach, and track the numbers your board will ask about.
"Investors want a repeatable plan."
How I helpI set up your CRM, forecast and reporting so the story in your deck matches the data in your pipeline.
Built for founders who need senior help now and a full-time team later.
A senior commercial leader in the seat, for the time you need.
Turn founder instinct into a motion your team can repeat.
Hire the right people, in the right order, once the motion works.
Most work starts as a 90-day sprint, a monthly retainer or an advisory role. See ways to work together.
